About Us

Jofin provides comprehensive personal financial management solutions. The company was co-founded by Narendra K S and Sunder Perumal in 2022.

The team at Jofin, comprising competent financial experts, provides unbiased financial advice right from how to plan, where to invest, which insurance to buy; besides providing additional facilities and features such as e-Tax filing, loans, and digital document locker all within one platform.

Biased or generalized advice, difficult-to-understand financial jargons and terms, hidden charges, and differing financial opinions coming from diverse sources can all make taking the right financial decisions challenging. Jofin addresses these challenges using technology and its domain expertise by providing financial advice after taking into account a variety of factors - the unique needs, and specific financial goals of an individual.

Jofin aspires to make its platform the most preferred and trusted personal financial management platform for its customers and help them achieve financial safety, freedom, and stability. The company’s vision is to transform the lives of 5 million people in the next five years by helping them make smart financial decisions using technology.

Jofin’s mission is to simplify personal financial management using technology, with an aim of helping people manage their finances efficiently and effortlessly and help them fetch maximum returns on their investments.


Narendra K S
Co-Founder & Chief Executive Officer

Mr. Narendra is a Certified Financial Planner with a rich and extensive experience of over 25 years in Financial Planning, Investment Advisory and Product Distribution. Personal Finance being his core passion, he is on a mission to simplify finance management using technology.


Sunder Perumal
Co-Founder & Chief Operating Officer

Mr. Sunder is the driving energy behind Jofin with ample exposure in Banking, Finance, Retail and Human Resources. He has an experience of 25 years as an Entrepreneur, Director & Founding Member. His intense passion lies in Creation and Development and hobbies include driving, exploring & experimenting with new technologies.